3 Things to Consider When Making a Music Video
It's important for producers to refrain from assuming that viewers will automatically want to watch their video all the way through. Just one look at a popular Youtube page shows the abundance of thumbnails added in order to appeal to the videomaker's audience. Since there's so many distractions out there to tempt viewers away, it's important to grab their attention within the first few opening shots. Ultimately, the video should have made a solid first impression within its first 15 seconds. Location
Production services companies know that setting plays a huge role in determining the success of a film, and this definitely applies to music videos. If the artist is performing in the video, it's important for producers to brainstorm the kind of setting that would make the artist look their best. Furthermore, producers should have a desired mood for the video, and should seek to convey that mood partly through the location. If the project is on a low budget, a great location can more than make up for the relative lack of resources. Producers are encouraged to pour through the prospective cheap, aesthetically appealing places that they can shoot their music video in.
Story
There's no way to cover the fundamentals of storytelling within this small entry, though filmmakers should definitely have a few key tenets of proper storytelling in mind when conceptualizing a music video. With this kind of format, the filmmaker is essentially telling an entire self-contained story without any exposition, or even any dialog. All there is to work with is music and imagery; those are the elements that can make a connection with an audience. Some filmmakers approach music videos by having the actors play out the story being expressed through the song's lyrics. Since lyrics aren't often taken literally, filmmakers tend to have a decent amount of play in conveying the emotions and themes of the song. This step simmers down to interpreting the song in a way that, when presented, will provide a strong connection to the audience. Of course, this takes a skilled director and talented cast - even with that, things can still go wrong if the project isn't properly coordinated. When conceptualizing the music video, particularly if the budget is lacking, it's advised that filmmakers stick to a simple story idea, focusing on certain moments in the video that will match anchoring moments in the song. As with all narrative pieces, filmmakers and producers should think deeply on what is meant to be achieved in every scene. Since the audience will likely lose their concentration if things are too unclear or complicated, the production staff should ensure that the film as a whole is easily digestible.